Reinventing Yourself All Over Again – A Lesson From Starbucks:
I love Starbucks coffee. Years of living in
On March 19th, Starbucks was featured in the money section of USA Today*. Starbucks has experimented, explored, and experienced tremendous growth. They’ve taken some risks and they’ve learned some lessons. CEO Howard Schultz outlined a new strategy for Starbucks, which includes a “back-to-the-future” approach refocusing on the core business while driving for innovation. As I read the article I couldn’t help but think there are valuable take aways for all of us. We can all learn a lesson or two from Starbucks okay actually six, and here they are:
Return to your core. You dilute your personal brand when you try to be all things to all people. Make sure you are focusing on what drives the most value.
- Remember who you are! There a lot of talent out there and a lot of competition. What makes you special, unique, and marketable?
- Practice innovation. How can you improve a process, a product, or make it easier for people to do business with you?
- Pay attention to the social network. Build your community and make networking a real priority.
- Find ways to give back. Vest yourself in the causes you care about.
- Control your growth. It really is possibly to grow too quickly in your career. Master the step you are on before reaching for the next.
Heres to a really good cup of coffee and to your success. You were absolutely designed for it!
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