A pleasure to meet you. Thank you for your kind comments. Marketing really is the art of authentically connecting with need. That resonates!

All the best,
Dondi

What an amazing reminder of the human spirit. i loved this sweet story and am SO GRATEFUL to my new friend Robin Thomas for directing me here to read this post. My husband and I have been in the human connection arena for over twenty two years, and the number one thing we have at the top of our list is finding out what is most important to people, and where their needs most need to be met. When our clients are struggling in their efforts as marketers we can usually point it back to this. They are almost always putting too much focus on either themselves, or what they THINK that person needs and wants, instead of ASKING them!!! Great post!

I’m here because of Robin Thomas. I have been on BOTH SIDES of the situation you described and you’re right–the power of words can make or damage the situation even worse.

When someone chooses to meet you where YOU are instead of trying to make you do what they think you should do, your defenses come down because you can see that someone genuinely wants to help you.

Let me share a quick story: One day, a young lady cut me off to take a parking spot I was going for. When she got out of the car, she was extremely angry and had this horrible look on her face as if I had done something to her. I thought I was the one who should be mad. I looked at her and said “Good Morning.” Then I told her how pretty she was and she should show off her beautiful smile because it made her look even more beautiful. She smiled and told me to have a nice day.

I had no idea what had gone on before our paths crossed in the parking lot but had I chosen to handle it differently, I know the outcome would’ve made both of our days MISERABLE. Thanks for this post and I’d love to share it in my Boomer Diva Nation Group.

Bob Burg knows the best people! So kind of him to share this story and thrilled to know you found value in it. I am looking forward to reading your post. Honored to have those points posted on your wall!

All the best,
Dondi

I am so glad that Bob Burg introduced me to you and your writing on twitter this week. You touched my heart, and opened my eyes (and ears) to the five qualities of effective communication. I’ve posted them on my wall to remind me every day. I wrote a blog post that included you and referenced this story/qualities. This is the type of focus I would love spread across the world.