Dondi Scumaci Blog

Once in a while a book comes along that changes the way you think and how you do business…forever. As you find ways to practice the principles, something else changes too – your results. That was certainly the case when I read The Go-Giver, by Bob Burg and John David Mann.  

That powerful “little story” delivered Five Laws of Stratospheric Success and they resonated! The Go-Giver became a team project, as we looked for ways to apply the laws personally and professionally. It changed the way we looked at our business, our customers, and each other.  We loved that “little red book” around here!

Burg and Mann have done it again! Today, Go-Givers Sell More officially launches. I had the opportunity to read an advance copy and it’s brilliant. (If you’re on my gift list, guess what you’re getting for your birthday?)

More than a handbook for sales, this is a guide for understanding people and building successful relationships. This is the book that tells us the truth about selling. (And the truth may surprise you.) It’s a blueprint for creating value, extending your reach, and increasing your influence. Go-Givers Sell More will encourage your authenticity and challenge you to live more generously.

There is tremendous power in this! As you apply the principles outlined in this book, you will as the authors say, “not only make a good living, but create a great life.”

To order your copy of Go-Givers Sell More (and recieve a package of e-bonuses you can enjoy immediately) visit http://www.gogiverssellmore.com/launch-special/.

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It’s exciting when you have an opportunity to learn from the best. That has to be one of the best parts of social media and social networking. You can tap into the wisdom of great mentors and thought leaders. You can surround yourself with successful people and fresh ideas. In this case, I’ve done both.

I’ve been reading Endless Referrals (Third Edition) by Bob Burg. It’s definitely an opportunity to learn from the best. If networking is priority for you, this is a great resource. Burg will turn typcial networking notions on their head as you learn how to:

• Position yourself the ‘Center of Influence’ in a networking situation.
• Become a great connector.
• Ask one key question that separates you from all the “networking” noise.
• Follow up in world-class ways.
• Create ambassadors for your products and services.

The most successful people I know have built strong, vibrant networks. They invest themselves beautifully in the success of others. Bob has done that with this book. He’s given us a system for networking that really works! It’s authentic and filled with integrity. Just like the author – who in my experience walks his wisdom every day.

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In just a few weeks my next book, Career Moves will be released. I am thrilled with this one. “She” is a little different from the others in one important way. In this book, two stories unfold. One is the story I tell; one is the story you tell. I can’t wait for you to meet the characters and connect more fully with the story unfolding inside of you!

I asked a dear friend who is an executive for a global company to read an advance copy and give me feedback. It was amazing to see how she connected with the story and built upon it. She pulled her own story out of mine. That is exactly what Career Moves is designed to do!

One of the metaphors you will find in reading the book is the bonsai. Here is a quote from Zoe, a character in Career Moves:

“Some people think bonsai trees are just miniature versions of larger trees, and something cruel has been done to keep them small. I used to think that too, but it isn’t true. Bonsais are a wonderful example of disciplined, deliberate growth. I think that’s a good metaphor for what is happening here—growth that is elegant and purposeful. It takes understanding and commitment to grow a bonsai. There is a science to it, but it is also an art form.”

Just days after my friend read the manuscript, an orchid arrived at my door. A lovely Lady’s Slipper. Attached was a note: “I love the bonsai metaphor. Orchids have a story too. Next time we talk I’ll share it with you.”

Completely intrigued, I called her!

She explained that orchids are unique in the way they pull nutrients from the air. Some orchids, like the Lady’s Slipper don’t take nutrients from the soil. They literally “inhale,”  taking what they need from the air! They work with the environment to create something extraordinary. That is a beautiful metaphor for a life well-lived: working where we are, with what we have to create something marvelous.

This book is special in another way too. The foreword is written by someone I admire and respect so much. Thank you Bob Burg, Co-Author of The Go-Giver and Go-Givers Sell More. Your endorsement and foreword is a precious gift.

Stand by. In a few days, I have a gift for you.

You were designed for success and built to grow,                          

Dondi

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For those of you who have joined me on Twitter, thank you! I hope you are finding real value there and connecting with great people. (If you haven’t jumped into the Twitter stream, I hope you will meet me there!) Later this week, I’ll be posting a blog about Social Networking in 140 Characters or Less – Tips for Tweeting.

Today, I’d like to do something a little different. I want to introduce you to a couple of new friends who have quickly become dear friends – Bob Burg and John David Mann, the authors of The Go-Giver: A Little Story About A Powerful Business Idea. What a marvelous book!

The Go-Giver

I invite you to read my guest blog at http://www.thegogiver.com/blog/index.php.   It was such an honor to write. I hope you enjoy it!

All the Best,

Dondi

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